the concept is novel. the result heartwarming.
many of us may not be aware of this site, but freerice is a website where anyone can play an online game & food is donated to the needy in third-world countries from the advertisements on the site. its simple, & requires absolutely no registration / disclosure of any personal data.
if for nothing else, play the game for 5 mins to improve your English!! it will go a long way to save a life.
for more info, visit the UN News Article
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